Graphic Design & Branding Studio

Description

Graphic Design & Branding Studio

Overview:
Master branding from research and strategy to polished, production-ready identity systems across print and digital.

What You’ll Learn by Level:
– Beginner (Foundation):
• Design foundations: grid systems, type pairing, color systems
• Tools: Illustrator & Photoshop essentials (or Affinity)
• Project: moodboard + logo concept for a mock brand
– Intermediate (Applied):
• Brand strategy: positioning, audience, tone, naming basics
• Identity systems: logo suites, color, type, imagery, iconography
• Brand guidelines & export specs (print/digital)
• Project: full brand kit + 6-page brand guide
– Advanced (Professional):
• Multi-platform rollout: web, social, packaging, OOH
• Production: prepress, dielines, color management, accessibility
• Business workflow: briefs, proposals, licensing, invoicing
• Capstone: cross-channel campaign with guidelines v2.0

Course Structure & Inclusions:
– Templates (brief, audit, guideline), mockups, license docs
– Intermediate: 1 feedback review
– Advanced: 2 reviews + job-ready polish
– Certificates at all levels

Modules:
1) Research
2) Strategy
3) Concept
4) System
5) Production
6) Launch