Digital Marketing Mastery

Description

Digital Marketing Mastery

Overview:
Plan and execute multi-channel campaigns that drive measurable growth using modern tools and frameworks.

What You’ll Learn by Level:
– Beginner (Foundation):
• Marketing fundamentals, personas, funnels, positioning
• Basics of SEO, simple content calendar, intro to analytics
• Project: 30-day channel plan
– Intermediate (Applied):
• On-page & technical SEO; content briefs; lead magnets
• Paid social & email automations; UTMs & dashboards
• Project: campaign launch with reporting
– Advanced (Professional):
• PPC at scale (search/shopping), LTV/CAC modeling
• Experiment design, A/B testing, CRO, GA4 exploration
• Capstone: full-funnel strategy deck + KPI tracker

Course Structure & Inclusions:
– Templates: briefs, calendars, dashboards
– Intermediate/Advanced: 1:1 review
– Certificates per level

Modules:
1) Foundations
2) SEO
3) Content
4) Social & Email
5) PPC
6) Analytics & CRO